Gocushy — visual identity. GoCushy is a new checkout software allowing users to sell digital and physical products online in exchange for virtual currency. GoCushy can be used as an easily customizable solution for receiving crypto. It also allows users to send, receive and pay invoices in both money and virtual currency.
Task → Blockchain is young industry, a new type of transactions in the conventional financial system. The image of the crypto currency is not yet formed in people's thinking. It is necessary to form a system of images from scratch, but at the same time provide the user with a familiar base. To create fresh solutions in a daily environment. GoCushy should provide users with a new type of service and make it understandable and convenient.
Solution → We formed a system of images from scratch, but at the same time provided the user with a familiar base. Fresh solutions, in an everyday environment. The logo has no visual associations with a distant "fantastic" future. He conveys the idea that the future begins here and now. A flexible, dynamic system for identifying a brand and its products allows the use of a logo in conjunction with identifiers or as an independent sign, at the same time, the recognizability of the image remains.
gocushy.com
Logotype construction → 1.2 The forms of the logo are simple and geometric. A sign not from the distant future and not from the classical past, it is organically integrated into modern life. There is an illusion of volume by changing the thickness of letters.
This creates a "corridor", the effect of deepening to the center. The main character is constructed in such a way that it looks good both separately and together with the direction identifiers icons. The logo design is a modified Poppins typeface.
Inspiration → 2.1 The color scale of the style originates from everyday life: urban textures, modern architecture, a familiar way of life. Clean, understandable and constructive gamma of gray, graphite, steel, heavenly. Neon yellow color gives the right emotion, fills the usual space with clean energy.
Typography → 3.1 For brand based communication we have two styles of one type family for all uses online and offline.
About Poppins typeface: Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. Many of the Latin glyphs (such as the ampersand) are more constructed and rationalist than is typical. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color.
Designed by Jonny Pinhorn.
Indian Type Foundry, 2013.
Indian Type Foundry, 2013.
The project was made by:
iskkra → Egor Guliev, Sergey Brylyov;
gocushy → Sam Bakker.
gocushy → Sam Bakker.
Thank you for attention!
